Twilio vs AWS SNS vs SMSCountry: Choose The Best One For Your Business

Choosing the best bulk SMS service provider can be daunting, especially when you have a lot of good options.

Trying to determine which bulk SMS gateway to choose between Twilio and AWS SNS (Amazon Web Services Simple Notification Service)? Then this article is for you.

To help you crush it with SMS, we have also talked about how SMSCountry compares to Twilio and AWS SNS. We did it by analyzing and looking at different publicly available resources.

At the end of this article, you’d know which SMS gateway meets your business needs and exactly which one to go for.

So let’s compare Twilio vs AWS SNS vs SMSCountry and see which one fits your needs!

Send SMSes that move the needle for your business with SMSCountry. Get FREE SMS credits when you Sign up on SMSCOUNTRY.

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A quick comparison — Twilio vs AWS SNS vs SMSCountry

So far you might have probably come across various bulk SMS providers. But the question is how to choose the most suitable one for your business?

You can do it by looking at their features, the benefits they provide, and how it aligns with your unique business needs.

Before we go into details of a few of the best SMS providers in the market, the comparison table below will give you a quick look at how Twilio, AWS SNS, and SMSCountry compare with one another.

S. NoBulk SMS ProvidersKey FeaturesSMS Pricing1SMSCountry

• Cloud telephony
• Unified dashboard
• Dynamic delivery reports
• Voice SMS
• 2-way SMS
• Email to SMS
• SMS API
• Desktop SMS software
• SMS plug-ins
• Extreme customer support

$ 0.00192Twilio

• Covers globally
• Developer API
• Web product
• Dedicated number
• Two-way service
• Delivery report
• Automated rules
• Keyword in response
• Email to SMS

$0.00753AWS SNS

• Message filtering
• Message fan-out
• Multiple subscription types
• Strict reduplication
• Mobile push notifications
• Email notifications
• Standard and FIFO topics

$1 per 1 million

Now that you have a general idea of each SMS service provider’s features, let’s discuss each individually in detail.

This will enable you to choose the best bulk SMS provider for your business.

What is SMSCountry?

SMSCountry is one of the leading bulk SMS service providers that enables you to send fully personalized and customized SMSes. SMSCountry’s API is designed in a way that makes it easy to integrate with any IT application.

SMSCountry has been helping various kinds of businesses deliver messages since 2003. It is now delivering bulk SMS and voice SMS to over 200 countries and 550 networks globally.

Key features

Here are some of the key features of SMSCountry:

• OTPs: Send secure verification SMSes instantly in less than 10 seconds.
• 2/7 customer support: Dedicated support team available via chat, email, text, or call.
• International coverage: Reach customers in 180+ countries with 500+ operators.
• Bulk SMS / Group SMS: Scalable and fast group SMS software allows you to communicate with a large audience.
• Cloud telephony: AI-enabled cloud telephony solutions that ease your communication complexity.
• Outbound dialer: Send pre-recorded voice messages via an automated phone call to your customers.
• Text-to-speech: Converts your text message into a voice SMS in your chosen language and sends it to your customers.
• Voice SMS: Send pre-recorded bulk voice messages to your customers.
• White labelled reseller panel: Easily resell SMS marketing to your customers with white label SMS and partner programs.
• API and plug-in integration: Send and receive SMS directly from your existing software or application.
• 2 way SMS: Create a chat-like experience with the 2-way SMS feature.
• Email to SMS: Send SMSes directly from your mailbox.

Benefits of SMSCountry SMS Service

Here’s how SMSCountry can benefit your business:

• Start with zero cost: You don’t pay any fee while starting with SMSCountry.
• Easy to use dashboard: Get a user-friendly dashboard where you can manage all SMS activity effectively.
• Seamless API integration: Integrate SMS API into any software seamlessly.
• Flexible pricing: Find a plan that’s right for you with a simple pay-as-you-use pricing model.
• Reports & Analytics: You can get a thorough tracking of bulk SMS delivery reports to measure the effectiveness of the campaign.
• 24/7 customer support: Dedicated support team is available round the clock to solve technical issues that you’re facing.
• Excel to SMS plug-in: Send SMSes using excel that provides added ease.
• Ecommerce plug-in: Get real-time updates on your e-commerce platform.
• CRMs plug-in: Send SMSes to your customers with ease via your CRMs.
• Accounting plug-in: Send information directly to your customers through the integration of SMS service in Tally.

How much does it cost to send an SMS with SMSCountry?

The cost per message varies depending on the country you are delivering the SMS.

Check out SMSCountry’s pricing page to know the pricing plan for different destination countries and carriers. The starting price of sending SMS through SMSCountry is 0.0019 USD.

What makes SMSCountry unique?

There are a number of factors that make SMSCountry unique. This includes the customer-focused business model, easy-to-integrate platform, high delivery rate, fast delivery report, the focus on SMEs, and partnership approach.

Also read the top 5 OTP service providers in the market

What is Amazon SNS?

AWS offers another fully managed serverless messaging service named Simple Notification Service (SNS).

SNS is suitable for both app-to-app and app-to-person communication. Microservices can communicate with one another using publish-subscribe messaging. With SNS topics, you can send messages to a large number of subscribers.

Moreover, among the tech stack, Amazon SNS belongs to the “Mobile Push Messaging” category.

Key features

These are the key features that AWS SNS offer:

• Application-to-person notifications: This sends notifications to subscribers based on their mobile application, mobile numbers, and email addresses.
• Standard and FIFO topics: For strict message ordering, defining message groups, and preventing message duplication, use a FIFO topic.
• Message durability: Amazon SNS uses a combination of strategies to ensure that messages remain effective for a long period of time.
• Message attributes: You can specify any kind of metadata about a message with message attributes.
• Message security: Amazon SNS topics protect messages with server-side encryption, using encryption keys provided by AWS KMS.

Benefits of AWS SNS service

This is how AWS SNS can benefit your business:

• Pay-as-you-go model: With this model, you pay for what you use.
• Message filtering and batching: With message filtering and batching, your end-user will only get messages they are interested in.
• Message ordering and deduplication: This ensures that your messages are delivered in a strictly-ordered manner.
• Increased security: Amazon SNS provides encrypted topics to protect your messages from unauthorised access.
• Increased durability: Amazon SNS stores each message published across geographically-separated data centres.
• Event-driven hub: With this, you can have native integration with a wide variety of AWS event sources and destinations.

How much does it cost to send an SMS with AWS SNS?

The price of sending an SMS varies between countries and the network. However, it costs 0.0075 USD to send an SMS through AWS SNS.

There is no minimum fee for Amazon SNS. You only pay for what you use. In contrast, SMS users can send 100 free notifications. Whereas charges vary by the destination country for additional messages.

What makes Amazon SNS unique?

Through Amazon SNS, you can push notifications to smart devices such as iPhones, iPads, Androids, Kindle Fires, and other distributed services.

SNS can push cloud notifications directly to mobile devices as well as via text message or email, to SQS queues, or any HTTP endpoint.

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What is Twilio?

Twilio is a communication tool that you can use to communicate with your clients effectively and programmatically. Twilio provides software tools that enable you to place and receive phone calls as well as send and receive text messages.

With Twilio, developers can quickly build SMS, voice, and video applications. Their products enable programmers to integrate various communication methods into their programs.

Though Twilio is complicated to use, it still provides developers with the ability to scale up and down as required, but it comes at a cost.

Key features

Following are the key features of Twilio:

• Programmable SMS API: Add robust messaging capabilities to your application with programmable SMS API.
• Two-way service: This allows your customers to have a chat-like experience.
• Delivery report: Track delivery of sent messages.
• Scheduled SMS: Schedule SMS to send at a particular time.
• Email to SMS: Send SMS directly from your mailbox.
• Message history: Twilio allows you to retrieve and modify message history.
• ETA notification: Keep your customers up-to-date on their requests or order with ETA notifications.
• Build SMS appointment reminders: Automate the process of reaching out to your customers in advance for an upcoming appointment.

Benefits of Twilio SMS service

• Pay-as-you-go: Only pay for what you use.
• Committed-use discounts: Opt for a monthly volume and receive a significant discount.
• Reliabiliy and safety of use: Use their APIs freely and safely.
• Regional distribution: Twilio performs the processing and storage required to enable your application’s communications activities.
• Easy integration: The programmable APIs lets you integrate it into your software seamlessly.
• Daily reports: Access daily reports for greater insights on your campaign.

How much does it cost to send an SMS with Twilio?

It costs $0.0075 to send an SMS with Twilio.

You will be charged depending on how many times you send SMS. The cost varies on the type and number of text messages that are sent.

What makes Twilio unique?

The unique feature of Twilio is that it is not simply a team messaging application. It’s instead an API developer platform that enables flexible communication solutions for businesses of any size.

Ready to opt for the best SMS provider?

Each SMS service provider we discussed in this article has its strengths and weaknesses based on what your business is looking for.

By using SMSCountry, you can communicate at every step of the customer journey using OTP, transactional SMS, 2-way SMS, and promotional SMS, by using a powerful and easy-to-use bulk SMS service.

You can learn more about SMSCountry, contact us to book a demo, or ask any questions that you may have. You can also sign up for free to test SMSCountry with free SMS credits.