How to Skyrocket Your Sales With Promotional SMS
Implementing a business marketing strategy to attract customers and boost your sales may seem intimidating to you. But what if we tell you that there is one marketing strategy that is convenient and effective for your business?
Promotional SMS is the answer to your worries. You only have to write a short text message, select your recipients, and click send. The entire process takes no more than 10 minutes.
Moreover, by sending multiple promotional texts, you can dramatically improve conversion rates with three SMS resulting in a 328% increase in conversions. This makes promotional SMS the best marketing strategy for small and midsize businesses out there.
Therefore, if you want to implement a marketing strategy that will make your audience immediately take action, then promotional SMS is your saviour.
But you must first learn all about promotional SMS.
In this article, we tell you what promotional SMS is, how you can get started with it, how to use it effectively, and how you can benefit from promotional SMS marketing.
So let’s begin!
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What is promotional SMS?
Promotional SMS are text messages sent to your customers, which consist of discount offers or flash sales alerts. It can also be an SMS that promotes your brand or service to your audience.
Using text message promotions to engage your customers directly and more efficiently is a great way to generate their interest.
The following example from Michaels is a promotional SMS containing a discount code to shop at their store.
Also Read: Promotional SMS Best Practices That Will Boost Your Sales and Revenue
Promotional SMS tips
1. First things first — introduce your business
You have a higher chance of keeping your customers attention and getting them to take action once you introduce your business properly.
Here’s a good example of Reebok’s strategy putting its name at the beginning of the promotional SMS and then continuing with the discount offer.
2. A personal touch
When it comes to SMS marketing, it is most effective to send out personalised texts since 98% of people open them when they see their name in the text. Therefore, a well-designed SMS campaign is bound to ensure your marketing efforts stand out from the competition.
It can be done by addressing your customer by name when sending promotional SMS messages. Personalised promotional texts can also be sent based on a customer’s previous order history and if they abandoned their cart.
3. Motivate your employees to act
Making your message urgent can subconsciously compel your audience to convert. Put words such as hurry, offer ends tonight, while supplies last, before time runs out, shop now, etc., in your business promotional messages.
4. Be precise
Make sure to write a concise yet compelling message. By doing so, your readers will be less burdened and more likely to engage with your content.
The key is to identify the pain point of your customers and address it concisely. In addition, knowing when to add the link to your business’s web page in the promotional text will convey your message more effectively.
5. Ensure the CTA is persuasive
An effective call-to-action (CTA) increases the chances of converting your target audience. Your CTA should include a link that can direct them to where they can finish their buying process.
Also Read: What is The Best Time to Send Promotional SMS in India? Get Experts’ Opinions
Benefits of promotional texts
An SMS marketing message is a cost-effective way to advertise businesses of all types. It also keeps customers informed about sales, promotions, and special offers by your business that they might find useful.
Promo texts for businesses ensure delivery and you can also see whether customers are responding to your promotional offers.
There are also other benefits to promotional bulk SMS such as:
- You can reach your audience directly and immediately.
- The use of shortcodes simplifies response time and helps you build your database
- By sending bulk promotional SMS, you can reach a large number of customers.
- The advantage of using promotional SMS is that it is flexible, easy, and low-cost.
- Data from customer responses allows you to track, monitor, and improve your campaigns.
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How to get started with promotional SMS
An SMS API platform is the best way to send promotional texts. With SMS APIs, businesses can send and receive SMS through their websites, platforms, or applications. Moreover, SMS APIs can also handle most of your businesses’ SMS needs.
SMSCountry’s SMS API platform is supported by direct-to-carrier connections in more than 60 countries. Regardless of where your customers are located, you can send promotional SMSes to them.
Here are the steps you can follow to start sending promotional SMS with SMSCountry:
Step # 1 — Sign up
Use your Google, Facebook, or email credentials to sign up. With the help of a wizard, you can add virtual numbers, hours, and employees, as well as set up opt-ins and opt-outs.
Step # 2 — Import contacts to send promotional SMS
Ensure that customer contact information such as names, phone numbers, email addresses, and more are kept up-to-date in SMSCountry’s Contact Manager.
Step # 3 — Get permission and comply with national, international, and local laws
The opt-in and opt-out keyword tool with an audit trail allows you to get, remove, and renew consent from customers via SMS, WhatsApp, Facebook, and more. You can use the registered content templates whenever you wish as well.
Step # 4 — Run campaigns
Schedule and set up message campaigns. Promote campaign pages with short URLs. Monitor delivery, views, and responses.
Check video : How to send your first SMS marketing campaign on SMSCountry
Effective promotional SMS messages examples to boost your campaign
1. Customer loyalty offer
You see in the image below how Thread Wallets handle customer loyalty programs. They hint at the opportunity for customers to earn rewards with each purchase.
2. Welcome SMS
Here’s an example of GhostBed using the welcome SMS to share a discount code with their customers to strengthen the brand’s relationship with them.
3. New product promotion
This is how Negative Apparel promotes its new product launch. You can use the following example for your new product launch as well.
4. Happy birthday coupon
Make your customers’ special day even more special by surprising them with a discount code.
See the example:
Ready to promote your business with SMS marketing?
By now you know very well that Sending your customers promotional SMS is an excellent way to inform them about sales, discount codes, and upcoming products.
Now that you fully understand promotional SMS, the next step is to put it into practice.
To send bulk SMSes efficiently, you need to first find the best bulk SMS providers in the market.
We recommend SMSCountry for your business. It is a simple, fast, and integrable bulk SMS platform, which provides the best customer experience. You can even use SMSCountry to automate your marketing campaigns by scheduling SMSes up to a year in advance.
Check : How to send your first SMS marketing campaign on SMSCountry
So what are you waiting for? Contact us today and solve any query that you may have related to bulk SMS service. You can also sign up or request a demo and get free SMS credits to test SMSCountry’s platform.
